WHO WE ARE
Founder · Electrotechnical & Telecom Engineer (IST 1985)
I started at Somague in 1983, graduated from IST in 1985, spent time at INESC and Link Consulting until 2004, and founded CRM-Line in 2006 in Estoril (initially under the name Weboriginal). The estimating engine I started at Somague kept evolving for 39 years — now becoming bidyou.ai.
Today CRM-Line is an independent consultancy focused on ISO 27001, custom software, and product development. The drive has always been the same: engineering people can actually use.
Our story
Joined Somague while completing my engineering degree. Built the construction estimating program — the engine that would keep evolving for 39 years.
Graduated from Instituto Superior Técnico, Universidade Técnica de Lisboa.
Started supporting the estimating program at Sotecno Gaio. This relationship has been continuous since — the oldest client, now a CRM-Line client.
Leadership at INESC. Beginning of the design that would become the Portuguese Telephone Directory Information Service.
Deployment of the white-pages directory information system at TLP operator — equivalent to a 118 service — led as unit director through INESC. Grew to nearly 500 agents in operation at peak. In 2000 we integrated Philips voice recognition, the first installation of its kind in Portugal.
The system survived every sector transformation: TLP+Telecom Portugal merger, mobile segment spin-off (acquired by Vodafone), and cable (acquired by NOS). Each operator adopted it as a critical piece of their directory service. Operated under my unit directorship — INESC until 1999, Link Consulting after the spin-off.
Continuity of work in the Link Consulting spin-off. Same team, new vehicle.
Installation of a simplified version of the same directory information service at Cabo Verde Telecom, via Link Consulting. First (and only) international deployment of the project.
End of the established-consultancy path. Next step: independence.
Founded in Estoril under the name Weboriginal (renamed CRM-Line a few years later). First operation: Toshiba contact-centre on Asterisk + OTRS — one of the first national implementations of that stack for a multinational. The OTRS setup we delivered for Toshiba PT was later adopted at European level.
Inbound for Toshiba (including European phone support), Whirlpool, Socorama, and UCI Cinemas. Outbound for Colt Telecom.
Gradual shutdown of contact-centre operations and return to the original focus: IT technology consulting. ISO 27001 implementation, custom software, managed hosting for selected clients.
39 years after the program that began at Somague, the estimating logic becomes a SaaS — now with AI trained on each customer's own historical data.
We schedule a 30-minute discovery call. We assess scope, risk, and propose a concrete next step — paid or pro bono, case-by-case.